Shift Primary Format to Reels
The current engagement rate of 0.75% sits well below the nano-tier benchmark of 3.5-8%, and Reels are proven to deliver higher reach for accounts under 50K followers.
Details
Since Reels also command a 20-40% premium in brand deal rates, consistently posting Reels could simultaneously push the ER closer to benchmark and raise the estimated deal value beyond the current $40-$125 per post ceiling.
