Shift Post Mix Toward Carousels
Their posts are already outperforming their Reels (11.64% vs 8.56% ER), which aligns with industry data showing carousels and static images driving stronger engagement than video formats.
Details
Prioritize carousel posts in their content calendar โ aim for at least 60% of their feed output in this format to capitalize on the engagement pattern their audience is already rewarding. A consistent carousel strategy can help sustain and grow their current 10.63% overall ER, which already exceeds the nano-tier benchmark of 3.5โ8%.
