Shift Budget Toward Carousel Posts
Tanishka Bothara's Reels ER is 0.31%, underperforming both the account's Posts ER of 0.76% and the industry carousel benchmark of 0.55%.
Details
Prioritize carousel content in the next 4-week content cycle, as carousels outperform Reels in ER benchmarks (0.55% vs 0.52%) and the account's own data confirms posts are already outpacing Reels. Aim to publish at least 3 carousels per week to capitalize on the format where the account already shows stronger relative performance.
