Shift Feed Mix Toward Reels
Try Each Other’s Reels are outperforming their static posts by a significant margin — 6.39% ER versus 1.77% for posts — yet their analyzed content mix suggests posts still dominate their feed.
Details
Prioritize publishing at least 3 Reels for every 1 static post to capitalize on that performance gap. Given their 79,779 followers sit in the micro tier where the benchmark ER is 2.5–5%, leaning into Reels is their clearest path to closing the gap between their current 2.12% overall ER and the top of their tier.
