Shift Reels Strategy to Drive Comments
The Reels ER sits at 0.83%, underperforming the already low 0.89% account average and far below the nano-tier benchmark of 3.5-8%.
Details
With a Like/Comment ratio of 17.6:1 and a median comment count of just 0.5, Jackson Brumley should end every Reel with a direct, single-answer question relevant to the training content — such as 'Drop your max deadlift below' — to convert passive viewers into commenters and close the gap on benchmark ER.
