Replace Reels With Carousel Posts
Reels are severely underperforming at a 0.04% ER compared to the Posts ER of 1.5% — a 37x gap that signals the audience is not responding to that format.
Details
Shift the content calendar toward carousel posts, which lead all formats in the 2026 benchmarks at 0.55% average ER and consistently drive saves and swipe-throughs that compound engagement over time. Aim to replace at least 3 of the next 4 Reels with carousels and track whether the median likes climb above the current 77.
