Shift Feed Strategy Toward Carousels
Trishala Sikka's current engagement rate of 0.03% is drastically below the 1-2% mid-tier benchmark, and their Posts ER of 0.04% already edges out their Reels ER of 0.03%.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — replace at least 50% of their next 10 posts with carousel content to systematically test whether this gap widens for their audience. Audit their last 24 analyzed posts and identify which carousel-style posts drove the most of their median 46.5 comments, then replicate those topics and structures.
