Shift Feed Mix Toward Carousels
The current engagement rate of 0.46% sits well below the micro-tier benchmark of 2.5-5%, and the static image ER of 0.45% is the weakest format by industry data.
Details
Carousels average 0.55% ER — the highest of any format — so replacing at least half of the static posts with carousel content across the next 20 posts is a direct lever to close that gap.
