Shift Content Mix Toward Carousels
Juhi dalwani π's Posts ER (0.82%) is more than double the Reels ER (0.4%) and also beats the industry carousel benchmark (0.55%), signaling the audience responds better to static/carousel content than video.
Details
Reducing Reels output and increasing carousel posts will capitalize on this format advantage, especially since Reels ER (0.4%) is underperforming even the 0.52% industry average for mid-tier accounts.
