Switch to Carousels to Lift ER
The current engagement rate of 0.23% is severely below the mid-tier benchmark of 1-2%, meaning the account is underperforming by up to 87%.
Details
Industry data shows carousels average a 0.55% ER — more than double the current 0.23% — so converting the next 5 static posts into multi-slide carousels is the single fastest format lever available. Aim to tell a trail story across 7-10 slides, using slide 1 as a hook and the final slide as a direct call-to-action to drive saves and shares.
