Double Down on Reels Immediately
Reels are already outperforming static posts — 0.33% ER vs.
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0.13% ER on posts — yet both are still far below the micro-tier benchmark of 2.5-5%. Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Trekhievers - Your Adventure Partner has 71,905 followers in a range where algorithmic reach is critical, the account should shift at least 70% of the publishing schedule to Reels to maximize organic distribution. The goal is to publish a minimum of 3 Reels per week and track whether each one pushes the overall account ER closer to the 0.52% content format benchmark for Reels.
