Convert Static Posts to Carousels
The account's posts ER of 4.4% already outperforms the nano-tier floor of 3.5%, but shifting more content to carousels can push that number higher — industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.45% for static images.
Details
With 5,856 followers and a median of 195.5 likes per post, even a modest format-driven lift compounds meaningfully across the feed. Audit the last 20 posts and identify any single-image educational or storytelling content that can be restructured into a 3-7 slide carousel immediately.
