Shift Content Mix Toward Reels
Reels are generating a 4.86% engagement rate compared to just 0.84% on posts — that's nearly 6x higher performance.
Details
Since the account sits under 100K followers, industry benchmarks confirm Reels also receive higher algorithmic reach for accounts in this tier, meaning more non-follower exposure. Aim to publish at least 3 out of every 4 pieces of content as Reels to compound both reach and engagement toward the micro-tier benchmark of 2.5–5%.
