Shift Feed Strategy Toward Reels
Reels are generating a 9.74% engagement rate compared to just 1.34% on standard posts — that's a 7x performance gap being left on the table.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 3,912 followers, prioritizing Reels in the posting cadence is the single highest-leverage move. Andy | Olympic Weightlifting & Strongman Coach should aim to make at least 60-70% of new content Reels until the overall account ER climbs closer to the nano-tier benchmark of 3.5-8%.
