Shift Posting Strategy To Reels
The current engagement rate of 0.09% is drastically below the 2.5-5% benchmark for micro accounts of this size (48,550 followers).
Details
Industry data shows Reels deliver higher reach for accounts under 50K followers and command a format ER of 0.52% — nearly 6x the current 0.09% — making an immediate pivot to Reels the highest-leverage move. Katie Appleby | HYROX & Fitness Coach should aim to replace at least 3 out of every 5 posts with Reels to maximize algorithmic distribution and start closing the gap to benchmark.
