Shift Weight Back Toward Feed Posts
Static/carousel posts generate a 2.46% ER compared to just 0.73% for Reels — a gap of over 3x.
Details
Since the benchmark note that 'Reels get higher reach for accounts under 50K followers' doesn't apply to the 755,849-follower base of Tony Özkan, the content calendar should prioritize feed posts and carousels over Reels to protect the overall 2.31% ER, which already beats the 1-2% mid-tier benchmark.
