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@tom.ferstl · 2.8K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 2.8K followers · 0.12% engagement
Next step
Snippet can use this instagram result for @tom.ferstl to find brands, write emails, and help you close deals.
Your post rate
$10-$25
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @tom.ferstl's $10-$25 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @tom.ferstl's instagram audience is a fit and ask for $10-$25 per post.
Next steps
Simple fixes that can help brands take you more seriously.
TOM's Reels ER (0.5%) is over 2.7x higher than the Posts ER (0.18%), and this aligns with the benchmark that Reels get higher reach for accounts under 50K followers.
Details
With only 2,802 followers, the account should prioritize Reels as the primary format to close the gap toward the nano-tier average ER of 3.5-8%.
The Like/Comment ratio is 12.0:1 with a median of only 4.5 comments and a median likes figure that has collapsed to -1.0 (effectively near-zero), signaling very low like-through engagement relative to comments.
Details
Add direct comment-driving CTAs (questions, polls, 'comment below') in captions to sustain the comment activity already present while working to rebuild the like base back toward healthy nano-tier norms.
The overall engagement rate of 0.12% sits drastically below the nano-tier average of 3.5-8%, which is why the rating is flagged 'low' for the bracket and the estimated deal value is capped at $10-25/post.
Details
Since 73% of brands prioritize engagement rate over follower count, focus every post on maximizing Reels (0.5% ER) and carousels (0.55% ER benchmark) rather than static images (0.45% ER benchmark) to rebuild ER before pursuing brand deals.
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