Shift More Budget Toward Reels Content
Tolu's current posts ER sits at 5.9%, which is strong for their nano tier (benchmark: 3.5–8%), but Reels are proven to drive higher reach for accounts under 50K followers.
Details
Since Reels also command a 20–40% rate premium in brand deals, increasing Tolu's Reels output directly protects and grows both their organic reach and their estimated $25–$75 per post brand deal value.
