Shift Feed Strategy Toward Carousels
Tobi Crochets' current engagement rate sits at 2.0%, which falls below the micro-tier benchmark of 2.5-5%.
Details
Industry data shows carousels outperform static images (0.55% vs 0.45% average ER), and their like-to-comment ratio of 115.3:1 suggests audiences are passively liking rather than deeply engaging — carousels with step-by-step crochet tutorials naturally prompt swipes, saves, and follow-up questions, which drive comment volume beyond their current median of 31.0 per post.
