Prioritize Reels for Reach Growth
The Masters Collection sits at 1,427 followers, well within the under-50K range where Reels are proven to get higher reach.
Details
With a current ER at 6.1% (already above the nano-tier average of 3.5-8%), shifting more posts toward Reels format could push reach and engagement even further, especially since Reels also command a 20-40% rate premium for brand deals.
