Shift Posting Mix Toward Reels
Tiya Shah's current engagement rate of 1.04% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like this account at 34,406.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that outperforms both carousels (0.55% ER) and static images (0.45% ER) in this tier. Track whether the median likes of 329 and median comments of 29.5 rise after a 30-day Reels-heavy push.
