Shift Content Mix Toward Reels
The Reels ER of 88.95% massively outperforms the Posts ER of 0.63% and the platform benchmark for Reels (0.52%), signaling the audience responds far better to video than static content.
Details
Increasing Reels posting frequency relative to static posts will pull the overall account ER (currently 0.51%, below the 1-2% mid-tier benchmark) closer to a healthy range.
