Shift Feed Mix Toward Reels
The current engagement rate of 0.86% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — they deliver higher reach for accounts under 50K followers and carry a format ER of 0.52% versus 0.45% for static images.
Details
Aim to make at least 50% of the next 20 posts Reels, prioritizing content that hooks viewers in the first 2 seconds to maximize algorithmic distribution to non-followers.
