Shift Content Mix Toward Feed Posts
The Posts ER (0.26%) is nearly double the Reels ER (0.15%), meaning static/carousel content is currently outperforming video for this audience.
Details
Since industry data shows Carousels average 0.55% ER vs Reels' 0.52%, testing an increase in carousel frequency can capture engagement the current Reels strategy is leaving on the table.
