Shift Content Mix Toward Static Posts
Feed posts generate a 3.78% ER while Reels lag far behind at just 0.67% — a massive gap versus the industry benchmark where Reels (0.52%) typically outperform static images (0.45%).
Details
Since the audience clearly responds better to posts, Chris/Tigzy should prioritize carousels and static images over Reels until the reason Reels underperform even the 0.52% benchmark average is diagnosed.
