Shift Entirely to Reels Format
Tiffany's Reels ER is 0.14% versus Tiffany's Posts ER of 0.02% — that's a 7x performance gap within Tiffany's own content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Tiffany's account sits at 10,674 followers, prioritizing Reels over static posts is the single highest-leverage format shift Tiffany can make right now. Aim to replace at least 80% of Tiffany's upcoming content calendar with Reels to compound that reach advantage.
