Shift Feed Mix Toward Carousels
Thuany Amaro's current engagement rate of 0.65% sits well below the 1-2% mid-tier benchmark, and their like/comment ratio of 22.1:1 suggests passive scrolling rather than deep interaction.
Details
Carousels drive an industry ER of 0.55% — higher than both Reels (0.52%) and static images (0.45%) — so prioritizing multi-slide carousel posts that invite swipe-through behavior and end with a direct question can convert passive likers into active commenters, pushing their median comment count above its current 141.5.
