Shift Feed Strategy Toward Reels
Candice Ray's Reels are outperforming static posts by a significant margin — 4.97% ER versus 0.55% for posts — yet the overall account ER sits at just 0.62%, well below the 1-2% mid-tier benchmark.
Details
An audit of the last 23 posts should identify what share were Reels versus static; if Reels are underrepresented, a commitment to posting at least 3 Reels for every 1 static image will pull the overall ER closer to the 1% floor for this follower bracket.
