Replace Reels With Carousel Posts
Threes Brewing's Reels are underperforming at a 0.12% ER — half their already-low Posts ER of 0.24% — while industry benchmarks show Carousels average 0.55% ER, more than double the 0.52% average for Reels.
Details
Audit their last 26 posts and shift at least 50% of their Reels content into multi-slide Carousels: use swipeable formats like 'brew process step-by-step' or 'tap list this week' to drive repeat interactions and pull their overall 0.21% ER closer to the 2.5–5% micro-tier benchmark.
