Shift Feed Strategy Toward Reels
Ben and Mary Bridges' Reels are dramatically outperforming their static posts — 832.54% ER on Reels versus 1.19% ER on posts — signaling that their audience responds far more to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their 68,324 followers sit in a range where this advantage still applies, prioritize publishing at least 3 Reels for every 1 static post in their next 30-day content cycle. Audit their last 22 analyzed posts and identify which Reels drove the highest comment counts relative to their median of 26.5, then reverse-engineer their formats.
