Shift Content Mix Toward Reels
The Reels ER of 387.35% dwarfs the Posts ER of 4.42%, and industry data confirms Reels get higher reach for accounts under 50K followers (Bailey the Cavapoo 🧸 is at 16,131).
Details
Increasing Reels frequency relative to static posts will capitalize on this format advantage and pull the overall ER further above the micro-tier benchmark of 2.5-5%.
