Shift to Reels for Broader Reach
The current posts ER of 3.74% is solid, but industry benchmarks show Reels get higher reach for accounts under 50K followers — and at 4,408 followers Thinque Prep is well within that window.
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Reels also command a 20-40% premium in brand deal rates, meaning consistent Reels output could push the estimated deal value above the current $25-$75 ceiling. Commit to posting at least 3 Reels per week for the next 30 days and track whether the median likes (currently 130) increase.
