Convert Likes Into Comments With CTAs
Shivank Goel's like-to-comment ratio is 132.6:1, meaning for every 309 median comments they are generating 40,658 median likes — a significant imbalance that signals passive consumption over active conversation.
Details
Add a direct, specific question or prompt in the first line of every caption to convert even 1% of likers into commenters, which would nearly triple their comment volume. Given Shivank Goel's 14.07% ER already outperforms the mid-tier benchmark of 1-2%, pushing comment depth will further differentiate their account to the 73% of brands that prioritize engagement rate over follower count.
