Shift Feed Mix Toward Carousels
The current engagement rate of 0.35% sits well below the mid-tier benchmark of 1-2%, meaning there is significant room to recover through format optimization.
Details
Industry benchmarks show carousels average 0.55% ER — the highest of any format — compared to static images at 0.45%, so replacing static posts with multi-slide carousels could directly lift per-post engagement. An audit of the last 20 posts can identify any static product or educational content that can be reformatted into a 5-7 slide carousel starting this week.
