Shift Feed Strategy Toward Reels
Reels for Vidhi & Vaibhav | Couple Content Creators ✨🧿 are dramatically outperforming static posts — 140.61% ER on Reels versus just 0.49% on posts, against an industry benchmark of 0.52% for Reels and 0.45% for static images.
Details
Prioritize publishing Reels as the primary content format to capitalize on this outsized performance gap. Aim to replace at least half of the current feed posts with Reels to drive overall account ER closer to the 2.5-5% micro-tier benchmark the account is currently falling short of at 0.5%.
