Shift Content Mix Toward Reels
The Reels ER (1.11%) is over 3x higher than the static Posts ER (0.31%) and beats the industry Reels benchmark of 0.52%.
Details
Since the account sits at 70,993 followers (under the 50K reach-advantage threshold cited for Reels), prioritizing Reels as the primary format will help close the gap toward the micro-tier benchmark of 2.5-5% ER.
