Replace Reels With Carousel Posts
unLecture's Reels are underperforming their Posts ER (0.74% vs 0.82%), and both sit well below the micro-tier benchmark of 2.5-5%.
Details
Industry data shows carousels average 0.55% ER versus Reels at 0.52%, but more importantly, carousels drive repeat swipe interactions that directly lower their like/comment ratio — currently a lopsided 63.4:1. Shift at least 3 of their next 5 uploads to multi-slide carousels with a strong hook on slide one and a question prompt on the final slide to convert passive likers into commenters.
