Shift Immediately to Reels Format
their current engagement rate of 0.03% is critically below the 2.5-5% benchmark for micro accounts their size (15,218 followers).
Details
Reels are documented to drive higher reach for accounts under 50K followers, and the format benchmarks at 0.52% ER — over 17x their current rate. Commit to posting at least 3 Reels per week for the next 30 days and track whether reach and engagement begin closing the gap toward the micro-tier floor of 2.5%.
