Shift Content Mix Toward More Reels
The Reels ER (1.66%) outperforms the Posts ER (1.61%) and sits well above the general industry Reels benchmark (0.52%), showing the audience responds strongly to video.
Details
Since Reels also command a 20-40% rate premium over static feed posts, increasing Reels frequency can simultaneously lift engagement and the $1,000-$5,000 per-post deal value.
