Shift Content Mix Toward Reels
Sara Varghese's Reels ER of 126.22% massively outperforms the Posts ER of 0.81%, and industry data shows Reels get higher reach for accounts under 50K followers — the account sits at 15,353.
Details
Reallocate at least 60-70% of the posting calendar to Reels to close the gap between the overall 0.9% ER and the micro-tier benchmark of 2.5-5%.
