Shift Posting Strategy Toward Reels
Mia's Reels are already outperforming their static posts — 0.02% ER versus their overall 0.01% ER — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers, which applies to their 53,714 follower count.
Details
Audit Mia's last 23 posts and identify what percentage were Reels, then commit to making at least 60% of new content Reels to capitalize on that reach advantage. Even a modest improvement toward the micro-tier benchmark of 2.5‑5% ER would dramatically increase their brand deal value beyond the current $60‑$250 per post range.
