Shift to Carousels to Close ER Gap
The current engagement rate of 2.06% sits below the micro-tier benchmark of 2.5-5%, and carousels outperform static images industry-wide (0.55% vs 0.45% format ER).
Details
An audit of the last 20 posts should lead to replacing at least 3 upcoming static image posts with carousel formats — multi-slide educational or storytelling content encourages swipe-throughs and repeat views, directly lifting engagement numbers toward the 2.5% floor for this bracket.
