Replace Reels With More Carousels
Reels are significantly underperforming at a 0.38% ER, while Posts are delivering a 1.24% ER — more than 3x higher.
Details
Industry benchmarks show Reels only outperform other formats for accounts under 50K followers, and at 132,390 followers Shreya Punj is well past that threshold. Shift the content calendar to prioritize carousel posts, which benchmark at a 0.55% average ER industry-wide, to capitalize on the format that is already working best for the audience.
