Somya Gupta (Michu)'s InstagramEngagement

Powered by Snippet

thesassthing_
Somya Gupta (Michu)

@thesassthing_ · 823.6K followers

0.00%

Average for creators your size

$500-$2K per post

Get brand deals

We will start with this profile.

LowAverageGoodExcellent
6.3K
Median Likes
62
Median Comments
22
Posts Analyzed
$500 – $2Kper sponsored post

Based on 823.6K followers · 0.78% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @thesassthing_ to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @thesassthing_'s $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @thesassthing_'s instagram audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Reels

Somya Gupta (Michu)'s Reels are dramatically outperforming static posts — 32.31% ER versus 0.67% for standard posts — yet only 22 posts were analyzed, suggesting Reels may not be the dominant format.

Details

Given that industry benchmarks place mid-tier carousel ER at just 0.55% and Reels at 0.52% on average, the 32.31% Reels ER is a significant outlier and competitive advantage to double down on. Aim to make Reels at least 60-70% of the posting cadence to pull the overall account ER closer to the 1-2% mid-tier benchmark, up from the current 0.78%.

Move 02

Fix the Comment-to-Like Imbalance

A like-to-comment ratio of 167.7:1 — with a median of only 61.5 comments against 6,350 likes — signals that the content is generating passive appreciation rather than active conversation, which suppresses algorithmic distribution.

Details

Add a direct, specific call-to-action in every caption, such as a binary choice question or a fill-in-the-blank prompt, to convert even a fraction of the 6,350 median likers into commenters. Closing that ratio gap is one of the fastest levers to push the overall 0.78% ER toward the 1-2% benchmark expected for the 823,647-follower tier.

Move 03

Leverage Reels ER to Renegotiate Brand Deals

The current estimated brand deal value of $500-$2,000 per post is likely underpriced given the 32.31% Reels ER, especially since 73% of brands prioritize engagement rate over follower count.

Details

At the industry standard of $10-$25 per 1,000 followers, the 823,647 followers baseline alone supports $8,236-$20,591 per feed post, and Reels command an additional 20-40% premium on top of that rate. Create a published rate card immediately — data shows creators with rate cards close deals 40% faster — and anchor Reels pricing to the outsized ER as the primary justification.

Free · No sign-up needed

What does your Instagram say about you?

Get a free analysis like Somya Gupta (Michu)'s: engagement rate, brand deal value estimate, and personalized tips.

Analyze your Instagram
Somya Gupta (Michu)'s Instagram Engagement Rate: 0.78%