Double Down on Reels Immediately
Melissa ☀️ Beach & Ocean Travel's Reels are generating a 304.36% engagement rate compared to just 2.52% on posts, a staggering performance gap that demands a format shift.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at 15,782 followers they sit squarely in that high-leverage zone. Aim to replace at least half of their static post schedule with Reels to compound this advantage and push their overall account ER above the 2.75% it sits at today.
