Dwayne Johnson's InstagramEngagement

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therock
Dwayne Johnson

@therock · 382.2M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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LowAverageGoodExcellent
97.0K
Median Likes
913
Median Comments
20
Posts Analyzed
$1K – $5Kper sponsored post

Based on 382.2M followers · 0.03% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @therock to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @therock's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @therock's instagram audience is a fit and ask for $1K-$5K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Passive Likes Into Active Comments

The like-to-comment ratio is 81.4:1, meaning Dwayne Johnson's 382M+ followers are scrolling past rather than stopping to respond.

Details

End every caption with a direct, single-question call-to-action — for example, asking followers to choose between two options — to convert even a fraction of the median 97,018 likes into comment-driven engagement. Closing the comment gap is the fastest lever to lift the 0.03% ER closer to the macro benchmark floor of 0.5%.

Move 02

Prioritize Carousels to Maximize Algorithmic Reach

Among feed formats, carousels benchmark at a 0.55% ER versus 0.45% for static images — a 22% relative advantage per post.

Details

Given the current 0.03% ER is already well below the macro-tier average of 0.5-1%, shifting the content mix toward multi-slide carousels that tell a story across frames (e.g., a training progression or behind-the-scenes sequence) gives the algorithm more interaction signals — swipes, re-views — per post without requiring additional follower growth.

Move 03

Leverage Low ER to Renegotiate Brand Deal Rates

The estimated brand deal value of $1,000-$5,000 per post is significantly below the industry rate of $10-$25 per 1,000 followers, which at the 382M follower count implies a ceiling far higher — but the 0.03% ER is suppressing that value since 73% of brands prioritize engagement rate over follower count.

Details

Publish a rate card that bundles posts with a comment-engagement guarantee tied to the median 912.5 comments, and add a Reels component to command the 20-40% format premium, making the offering more defensible to brand buyers.

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