Shift Feed Strategy Toward Reels
Ria Amin's Reels are generating a 79.73% ER compared to just 1.13% ER on Posts, a gap that makes Reels Ria Amin's single highest-leverage content format by a wide margin.
Details
Audit Ria Amin's last 23 posts and identify what percentage were Reels versus static or carousel, then restructure Ria Amin's content calendar to prioritize Reels as Ria Amin's primary format. Even a modest shift in posting mix toward Reels could meaningfully lift Ria Amin's overall account ER above the current 1.62%, widening Ria Amin's lead over the 0.5-1% macro-tier benchmark.
