Shift Weight Toward Static and Carousel Posts
Feed posts pull a 4.75% ER compared to just 3.06% on Reels, a gap that runs counter to the industry note that Reels typically win reach for accounts under 50K followers.
Details
Since the audience of 2,454 clearly favors static/carousel content, the posting mix should be rebalanced to lean on formats that are already outperforming, rather than chasing Reels volume for reach alone.
