Shift Content Mix Toward Reels
The Reels ER of 1.21% is more than 6x the Posts ER of 0.19%, and it also outperforms the industry Reels benchmark of 0.52%.
Details
Since the static Posts ER (0.19%) is dragging the overall ER (0.2%) far below the mid-tier average of 1-2%, the posting cadence should be reallocated to prioritize Reels over static images.
