Shift Content Mix Toward Reels
Their Reels are generating a 2.56% ER compared to just 0.55% for posts — that's a 4.7x performance gap they're leaving on the table.
Details
Since they're under 50K followers, Instagram's algorithm also prioritizes Reels for reach in their tier, meaning more non-followers will discover their content. Aim to make at least 60% of their weekly output Reels to compound both reach and engagement toward the 2.5-5% benchmark for micro creators.
